TV starts to see social media in a new light

Elisabeth Murdoch gets social media. At least so she told TV producers and distributors on January 27th at the annual NATPE convention in Las Vegas. Rather than shying away from social media as has been the case for so long with many TV broadcasters (and production companies such as Shine TV to a lesser extent), Murdoch’s production company is clearly keen to embrace social media as a key part of its audience attraction and retention.

The goal is to form enduring connections with our fans and create new and magnetic social media experiences…Social networks are finally the interactive dimension of storytelling

The opportunities afforded by social media, when executed with experience and understanding, are evident in any number of sectors, but media is still hung up about piracy and therefore nervous to implement it. But Murdoch understands the power of the social:

Fans remain the best salesmen of our content, even if that behaviour is on the borderline of piracy

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